Bulbul: just any other buying app or the start of something big?

Pinterest LinkedIn Tumblr

Online buying in India isn’t pretty much transactions anymore but has grown to be a complete-fledged experience. According to a February 2019 Morgan Stanley report, India is including one internet consumer every 3 seconds, and u . S .’s e-commerce sector is anticipated to reach $230 billion via 2028, accounting for 10 percent of India’s retail.something big Keeping this in mind, Sachin Bhatia, the Co-founding father of MakeMyTrip and TrulyMadly, Amit Jain, Co-founder of drugs delivery app Pluss App, and Aachen (Sianna) Liu released Bulbul in November 2018. One of its types, Bulbul, is an internet purchasing app where clients can watch hosts gift their merchandise live – much like in a bodily save. You can ask questions about the product on the app, place your order, and pay – all on one platform. The employer has clearly caught investor attention. In March, Bulbul raised Rs 14.05 crore in funding from 10XF, a Mauritius-headquartered entity connected to Sequoia Capital, Leo Capital, and its founder Rajul Garg, Sequoia Capital India Trust, and Mohan Krishna Lakhamraju.

Firstly, the look and sense of the app is thrilling. Like TV buying programs, Bulbul has many enthusiastic influencer-like individuals who try to woo the target audience to shop for something by demonstrating its features. When you open the app for the first time, it begins with an intro video in which a bunch explains how the app works and how you can use it. You can begin browsing the app without even signing up. But, in case you want to live chat with a number or decide to buy a product, you’ll need to sign up for the use of your telephone number, established by way of an OTP. There isn’t an option to sign on via social media yet. There is a diffusion of lifestyle merchandise, baggage, jewelry, garb, add-ons, kitchen home equipment, cosmetics, and home decor – provided in video layout on its internet site Bulbul. Television, the enterprise claims that it offers around one lakh products presently.

We browsed diverse movies, and the excellent is pretty staggering. Products can be visible truly, with required facts on satisfactory uses, wishes, ideas, and many others. For example, a number demonstrating a certain T-blouse additionally spoke approximately the pants to pair it with. The app additionally has make-up tutorials, fashion ideas, and so forth, focused on a sure product on provide.


My passion is all things fashion, beauty and travel. The inspiration for this blog comes from my love of fashion, travelling and exploring the world! This is the space I get to share what inspires me with the people who read my blog.