Home Shopping Bulbul: just any other buying app or the start of something big?
Shopping - April 29, 2019

Bulbul: just any other buying app or the start of something big?

Online buying in India isn’t pretty much transactions anymore but has grown to be a complete-fledged experience. According to a February 2019 Morgan Stanley report, India is including one internet consumer every 3 seconds, and u . S .’s e-commerce sector is anticipated to reach $230 billion via 2028, accounting for 10 percent of India’s retail.
Keeping this in thoughts, Sachin Bhatia, also the Co-founding father of MakeMyTrip and TrulyMadly, Amit Jain, Co-founder of drugs delivery app Pluss App, and Aachen (Sianna) Liu released Bulbul in November 2018. One of its types, Bulbul is an internet purchasing app where clients can watch hosts gift their merchandise live – much like in a bodily save. You can ask questions on the product on the app, place your order, and pay – all on one platform.
The employer has clearly caught investor attention. In March, Bulbul raised Rs 14.05 crore in funding from 10XF, a Mauritius-headquartered-entity connected to Sequoia Capital, Leo Capital and its founder Rajul Garg, Sequoia Capital India Trust, and Mohan Krishna Lakhamraju.

Firstly, the look and sense of the app is thrilling. Similar to TV buying programmes, Bulbul has a bunch of enthusiastic influencer-like individuals who try to woo the target audience to shop for something through demonstrating its features.

When you open the app for the first time, it begins with an intro video in which a bunch explains how the app works, and how you can use it.
You can begin browsing the app without even signing up. But, in case you want to live chat with a number or decide to buy a product, you’ll need to sign up the use of your telephone number, established by way of an OTP. There isn’t an option to sign on via social media yet.
There is a diffusion of lifestyle merchandise, along with baggage, jewelry, garb, add-ons, kitchen home equipment, cosmetics, and home decor – provided in video layout. On its internet site Bulbul. Television, the enterprise claims that it offers around one lakh products presently.

We browsed diverse movies, and the excellent is pretty staggering. Products can be visible truly, with required facts on satisfactory makes use of, wishes, ideas, and many others. For example, a number demonstrating a certain T-blouse additionally spoke approximately the sort of pants to pair it with. The app additionally has make-up tutorials, fashion ideas, and so forth, focused on a sure product on provide.