Titan plans to double marketplace percentage in jewellery over three-4 years

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Wedding jewelry, a focus region for the organization, can be a key motive force in reaching the target. The employer has around 2-3% marketplace share inside the wedding ceremony jewelry space. Bengaluru: Titan Co Ltd seeks to double its market percentage within the jewelry area over the next 3-4 years from around five% now, the organization’s handling director-designate CK Venkataraman stated in an interview. Wedding jewelry, which has been a focus region for the organization within the phase, might be a key motive force in attaining that target.


“We’ve carried out pretty well. And we know our first-time client acquisition is going on at a brisk pace even inside the center- to top-stop segments, so there’s without a doubt a migration from other jewelers,” said Venkataraman, who presently heads Titan’s jewelry commercial enterprise.

India’s jewelry industry did not have a good 2018. In February, the Nirav Modi-Mehul Choksi orchestrated PNB fraud tainted the complete sector, impacting small and medium jewelers in addition to indexed chains. But the Tata Group-backed Titan has stood out as many of the few manufacturers customers trust, and that become contemplated in its monetary overall performance via 2018-19.

On 1 February, it mentioned a 45.Ninety-seven % bounce in net earnings and a 35.35% boom in sales during the third region. Revenue from the jewelry enterprise — particularly retailed beneath the Tanishq brand — grew 36.95% even as profits from the department, before finance charges and taxes, increased seventy-six .51%. Titan earns greater than eighty% of its general sales from the income of jewelry.

The company opened 40 new Tanishq stores in 2018-19, its highest range in a year, and expects that form of acceleration over many years, Venkataraman stated. Footprint enlargement apart, it expects four other drivers to assist it in obtaining its marketplace proportion goal – the wedding section, excessive-value diamond jewelry, its Golden Harvest buy scheme and its trade program for clients.

“We assume Tanishq to acquire 21.Nine% sales and 26.5% EBITDA (earnings before hobby, tax, depreciation, and amortization) compounded annualized boom price over FY18-21 as it gains from the shift toward organized players led via robust brand, growing store community, and focus on high-value studded and wedding ceremony jewelry,” analysts at Prabhudas Lilladher wrote in a file after Titan pronounced consequences on 1 February.

In December, in an interview with Mint, Titan’s current and longstanding MD Bhaskar Bhat said the corporation expects the 2019 wedding season to be much stronger than 2018. The average bill cost for the wedding section is almost double compared with the common invoice for different classes at Tanishq, Venkataraman said. The corporation has around 2-3% market percentage within the wedding ceremony jewelry area, leaving vast headroom for the boom.

“We’re already a very, very, worthwhile business (in the jewelry) and, consequently, the emphasis is extra on becoming stronger in terms of share and focusing much less so on margin. But margin comes when income growth takes place,” Venkataraman said.


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