Home Mens Fashion ‘Veilance’ Rebrand: Technical Fashion Brand Drops Arc’teryx Name
Mens Fashion - April 29, 2019

‘Veilance’ Rebrand: Technical Fashion Brand Drops Arc’teryx Name

Arc’teryx is one of the most legitimate brands within the out of doors enterprise. Anyone who has used the Vancouver-primarily based brand’s gear is aware of there’s a cause Arc’teryx is so expensive. It’s some of the nicest equipment in the marketplace.

The most effective layout, substances, and manufacturing utilized by Arc’teryx serve as the muse for its guys’ fashion-technical brand, Veilance. And in case you didn’t recognize, Arc’teryx also makes high-end style items — with a seriously high-quit price tag.
Launched 10 years ago as Arc’teryx, Veilance sought to “carry the software of technical overall performance into urban garb.” The brand borrows technical innovations visible in Arc’teryx tools and places them in city items.
Now, for its 10-year anniversary, Veilance receives a facelift. To have fun 10, Veilance unveiled a brand new emblem identification, website, and spring 2019 line referred to as Fast and Light.
And possibly maximum appreciably, what turned into formerly called Arc’teryx Veilance is now just Veilance. To be clear, Veilance remains part of the Arc’teryx logo.
“With our 10-12 months anniversary drawing close, we felt it turned into a time for a brand new visible ID. While Veilance is still a part of the Arc’teryx emblem, the up to date brand and call will allow us to in addition distinguish ourselves within the technical fashion class,” stated Dominique Showers, Veilance GM.
‘Fast and Light’: Veilance Spring 2019 Collection
Veilance’s spring 2019 line includes light-weight wool and water- and wind-evidence alternatives made with GORE-TEX SHAKEDRY.
Six items make up the Fast and Light collection. Dubbed the signature Veilance silhouette, the Monitor SL Coat makes use of SHAKEDRY and taped-seam production. And it’s severely light-weight at 5.6 ounces.

SHAKEDRY offers permanent beading and breathability without the usage of a DWR coating.
The 3-region-period Monitor SL Coat prices $559 and weighs 5.6 oz.
The relaxation of the Fast and Light collection consists of wool pants, shorts, shirts, and greater jackets with GORE-TEX SHAKEDRY.
At a look, Fast and Light seem to be a nicely-made, fashionable urban collection. The items are light-weight and minimum in design.
“Fast and Light is for folks who want to own less and feature a product in order to do more,” stated Taka Kasuga, Veilance innovative director. “Virtually weightless and fully air-permeable substances coupled with brand new production methods greatly expand the range of sports you could effortlessly do in every garment.”