Health and Fitness

Fitbit Launches Four New Wearables, Making Health and Fitness Accessible and Affordable to More Consumers Worldwide

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Fitbit expands the Versa circle of relatives with Versa Lite Edition, its most cheap regular smartwatch Inspire HR and Inspire provide vital, easy-to-use features in a swish, fashionable layout at a low price for clients and fitness plan clients Now swim-proof with new colorful add-ons, Ace 2 enables youngsters age 6+ to get extra active and laugh at the same time as constructing wholesome habits.


SAN FRANCISCO–(BUSINESS WIRE)–Fitbit (NYSE: FIT), the main international wearables logo, these days introduced 4 new merchandise – Fitbit Versa Lite Edition™, Fitbit Inspire HR™, Fitbit Inspire™, and Fitbit Ace 2™ – designed to assist make fitness and health on hand to extra purchasers throughout the globe. Consumers can choose a pleasant device for their personal journeys with the main health and fitness functions at an affordable rate. Beyond devices, the Fitbit platform offers customers enticing software capabilities, access to their holistic information, and connection to considered one of the biggest international health and fitness social networks, which enable to pressure high-quality conduct alternately. Fitbit can even soon launch a first-rate redecorate to the Fitbit app so users can, in addition, customize their dashboard, better apprehend their statistics, discover new content, and greater effortlessly connect with others on Fitbit’s social community.
Since founding Fitbit nearly 12 years ago, we’ve focused on making health amusing and plausible for all people – irrespective of health level or dreams. Today we have a growing, supportive network of more than 27 million lively users1 around the arena who have become more active, sound asleep higher, reducing stress, coping with weight, and getting healthier from being ‘on Fitbit,’ that’s a testament to the power of our platform and our constant innovation throughout our gadgets, software functions and mobile app revel in,” said James Park, co-founder, and CEO of Fitbit.

The wearables category keeps adapting and growing, with global shipments of wearable devices forecasted to attain 189 million devices using 2022, up from a hundred twenty-five million devices in 2018, consistent with IDC studies.2 While the boom is being pushed using smartwatches; trackers are predicted to remain a crucial part of the class standard. Three Fitbit believes this fast boom offers a large possibility to convey new customers to the class by offering both smartwatch and tracker form elements that experience extra on hand and are cost-effectively priced.

“With our most recent merchandise, we’re turning in remarkable, clean-to-use wearables which are cheaper, so getting healthful can be handy to humans of all ages and activity ranges – even those who’ve never attempted a wearable,” maintains Park. “Bringing greater customers to the wearables category and growing our network of energetic users is a vital part of our strategy. We will retain to build at the Fitbit platform to provide an extra personalized and valuable enjoy for our users through a paid top rate service expected to release later this yr.”

Affordable, handy products fit absolutely everyone.

Building on the success of the Fitbit Versa™ family of devices, Fitbit Versa Lite Edition™ is an everyday smartwatch with most of the central health and clever features Versa is thought for, along with computerized hobby, PurePulse® 24/7 heart price and Sleep Stages tracking, 15+ aim-based exercising modes, connected GPS, phone notifications, four apps, 4+ day battery life5 and relative SpO2 sensor, which has the potential to estimate adjustments in blood oxygen levels and help music new fitness indicators approximately health, consisting of sleep apnea. It features an easy one-button, lightweight, swimproof6 design in new ambitious color picks for the young at heart. At $159.95 (USD), Versa Lite Edition is Fitbit’s maximum low-priced smartwatch for users who want an attractive, versatile, and easy-to-use tool with middle features, actionable insights, and personal guidance to encourage them to enhance their fitness.

Fitbit Inspire HR™ is the most affordable and fashionable 24/7 coronary heart price tracking device at $ ninety-nine. 95 (USD). It packs all-day automatic hobby, exercising, and Sleep Stages tracking, with 15+ goal-based workout modes, linked GPS, and Relax guided breathing in an elegant, slender design. For customers who’re new to wearables and need an even decrease-value, easy-to-use tracker, Fitbit Inspire™ is available at $69.95 (USD). It has the crucial fitness and health features to assist customers in staying prompted, inclusive of the automatic hobby, exercise, sleep monitoring, aim celebrations, Reminders to Move and timer, and stopwatch apps to assist users in staying on course. Both merchandises have a brand new contemporary, relaxed and swimproof7 layout with a touchscreen show, telephone notifications, eight and up to five days of battery life9 for day to nightwear.

Fitbit first added Inspire HR and Inspire to agency clients inside the U.S. Throughout the 2019 health plan open enrollment length through health plans like Humana and employers like Adobe and Dominoes. Partners, including Limeade, Solera Health, and Vitality Group, have also included Inspire HR and Inspire in their services. Besides having large purchaser attraction, Inspire HR and Inspire had been designed to meet the specific needs of the healthcare enterprise that chooses Fitbit because of belief inside the brand, main health and fitness capabilities, layout, charge and its motivating big worldwide health and health social community. Data and insights from Fitbit gadgets and software like a pastime, sleep, and heart price make it easier for people to track progress against their fitness dreams and may offer an extensive fee to fitness plans and employers to improve health among their workers and member populations.

Fitbit Ace 2™ facilitates kids a long time 6+ analyze healthful behavior at an early age and encourages them to spend more energetic time with a circle of relatives and pals. Ace 2 has a new swim-proof design10 with a bumper to guard the display screen at some stage in kid-associated activities all day long and is available in a laugh and ambitious child-pleasant colors and accessories that include patterned designs. Ace 2 debuts new lively clock faces, eleven motivating challenges to preserve children shifting, and colorful avatars and cowl pictures to customize their profiles within the Fitbit app. Additionally, dad and mom have to create a Fitbit own family account so that you can set up Ace 2 with their baby’s account, which facilitates them to stay on the pinnacle of their youngsters’ sports.

Innovative app update to inspire and inspire

The Fitbit app will quickly get hold of a first-rate remodel, giving customers more methods to customize their health adventure on Fitbit. The new layout will make it simpler to view and recognize their health and health stats, log data, find out new content, see their progress in Challenges, and hook up with Fitbit’s big worldwide health and health social network. The update also adds Fitbit Focus, a new segment found at the pinnacle of the dashboard that grants relevant insights, messages, and suggestions to maintain users engaged, informed, and prompted.

“Being ‘on Fitbit’ is set greater than simply carrying a device. The energy is inside the platform we’ve built that connects our devices, software, services, and engaged community to guide people at each step in their journey and help pressure positive behavior alternate,” said Jonah Becker, VP of the layout at Fitbit. “We are always searching out methods to beautify that enjoy, so we redesigned the Fitbit app to offer people greater approaches to tailor it, with simpler get admission to gear and an international network which can assist inspire them to attain their dreams. This bendy cellular platform will permit us to provide greater personalized services in destiny, such as training, guidance, and insights based totally on non-public records, making our app extra value to customers.”

Fitbit is likewise launching a Rewards beta application to check new ways to encourage and have interaction users to attain their fitness and health dreams. Designed to encourage customers to gain and preserve an energetic and healthy lifestyle and incentivize them with significant rewards, the beta will allow users to earn points for everyday sports like steps, sleep, and active mins that, upon accomplishing their goals, maybe redeemed for discounts on Fitbit products and rewards from companions, which include Adidas, Blue Apron and Deezer. Fitbit will retain to test and iterate on Rewards and other software studies before launching a paid premium carrier presenting later inside the yr.

Additionally, the Fitbit Community Feed is expanding this month to greater than eighty new markets in 9 languages to users across Asia, Europe, and Latin America. A pleasant and welcoming social community that provides guide, duty, and motivation from friends and different like-minded individuals, this global growth of the Fitbit Community will enable more users to unencumber the price of the Fitbit platform completely.

Pricing, accessories, and availability

A huge variety of game and lifestyle add-ons are to feature non-public style to all 4 products for any hobby or event. Versa Lite Edition is available for $159.Ninety-five (USD) in white, lilac, mulberry, and marina blue.12 Versa Lite Edition accessories characteristic substances which include stain-resistant, swim-geared up and comfy classic silicone bands in six new colors, fashion-ahead colorations: marina blue, mulberry, scarlet, sunshine, and lilac. Sport-stimulated hybrid woven bands (coming quickly) characteristic fascinating formidable stripes: navy and purple, army and mulberry, military and orange, and black and gray.13 All-new Versa Lite Edition accessories are compatible with the Versa circle of relatives of smartwatches. Current Versa accessories are well-matched with Versa Lite Edition, ranging from $29.95-$ ninety-nine.Ninety-five (USD) (bought one after the other).

Inspire HR is available for $ ninety-nine.Ninety-five (USD) in black, lilac, and -tone black and white; Inspire is to be had for USD 69.95 in black and sangria.14 Inspire HR and Inspire accessories are available in classic stain-resistant silicone in black, lilac, and white, classic elastomer sangria, revealed lilac bloom and gentle crimson deco. Fashion-forward add-ons also encompass premium Horween® leather-based, including new double-wrapped saffiano bracelets,15 stainless steel mesh bracelets16, and a clip choice to be had handiest for Inspire; starting from $19.Ninety five-$ sixty-nine.Ninety-five (USD) (offered one at a time).

Ace 2 can be ordered in stores and online at the beginning of the summer of 2019 for $ sixty-nine—95 (USD) in watermelon with a teal clasp or nighttime sky with neon yellow clasp. Ace 2 add-ons are available in traditional silicone bands in bold lively and kid-friendly colorings: grape, night sky and neon yellow, and watermelon and teal, as well as playful published bands providing motivational messages and lively photographs designed for youngsters (black and white “pass!” and -toned teal “jazz”); costs range from $24.Ninety five-$29.Ninety-five (USD) (bought separately).17

Fitbit Versa Lite Edition, Inspire HR and Inspire gadgets will be available in shops and online within the Americas, the Asia Pacific and Europe, Middle East, and Africa beginning in March 2019 (see Table 1 for international product pricing). These products will be available in stores and online at North American retailers: Amazon, Best Buy, Kohl’s, Target, and Walmart.


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